GDS vs OTAs vs Direct: Maximising Hotel Bookings Across All Channels
Explore the differences between OTAs, direct bookings, and GDS, and learn how a balanced mix drives revenue and loyalty. If you ask any hotelier where their bookings come from, chances are they’ll say: “A mix of OTAs, direct reservations, and maybe some GDS.” But not all channels are created equal. Each plays a distinct role…
